TIGER CONSULTING | SALES & MARKETING CONSULTING

Fierce Focus.
Rapid Results.

The Sales & Marketing Transformation Architect™

Blog and Case Histories Growth Consulting Sales and Marketing Consulting

TIGER CONSULTING | SALES & MARKETING CONSULTING

Fierce Focus.
Rapid Results.

The Sales & Marketing Transformation Architect™

“I’ve found it best to drive sales and marketing transformations with thorough diagnostics, best practices, and hands-on leadership.”

MARK HAUBERT

Make Bold Moves

Tiger Consulting is a management consulting firm that helps companies to deliver aggressive growth results by identifying and capitalizing on the best growth opportunities and transforming organizations by implementing sales performance and strategic marketing best practices. We can develop and implement a comprehensive transformation plan, specific change initiatives, or we can provide interim or fractional leadership to fill any sales and marketing needs. Sales and marketing consulting made easy for our clients.

Sales and Marketing Consulting Expertise

We specialize in the following services

Go-To-Market Playbook

Problem: Many companies do not have a plan to focus their commercial teams on the best-fit, most profitable segments, customers, and opportunities.

Solution: We develop and implement a Go-To-Market Playbook with strategies and tactics to guide their commercialization activities and deliver aggressive growth objectives.

Sales Team Transformation

Problem: Many companies have sales teams that under-perform and are not consistent throughout business cycles.

Solution: We conduct a sales diagnostic assessment, implement a continuous improvement sales transformation plan, and build a high-performing sales team.

Value Proposition

Problem: Many companies have a value proposition that is not well defined or does not align with their target audience.

Solution: We conduct an assessment, craft a new and unique future state value proposition that resonates with target customers. We then deploy a transformation plan to fill gaps that will enable delivery of the new value proposition.

What We Do

TIGER CONSULTING IS WELL-KNOWN FOR OUR SALES AND MARKETING CONSULTING IN THE FOLLOWING AREAS

Sales Consulting

We enhance sales performance by conducting a comprehensive maturity diagnostic and implementing best practices in these areas:

  • Sales Operations

  • Customer Engagement

  • Opportunity Management

  • Sales Talent Management

Marketing Consulting

We develop and implement strategic marketing plans to maximize company performance and growth in the following areas:

  • Strategic Planning
  • Pricing System Management
  • Portfolio Optimization
  • Brand Development

Private Equity Consulting

We develop a value creation strategy for portfolio companies & lead the implementation as a full-time or fractional leader.

  • Executive Leadership
  • Value Creation Strategy
  • Sales and Marketing Transformation
  • Organizational Change Management

Problems We Solve

If you’re not transforming, you’re falling behind your competitors. Let our sales and marketing consulting help keep you in front.

Sales

Focus Yields Results

High-growth sales teams don’t happen by accident. Many organizations struggle with underperforming reps, lack of focus, unclear segmentation, and outdated tools. We partner with leadership to transform sales functions from the ground up, ensuring strategy, execution, and operations are all aligned for measurable growth.

We Fix:

  • Poorly defined sales strategy and transformation plan

  • Misaligned or low-performing sales teams that miss growth targets
  • Poor customer segmentation and weak account prioritization
  • Ineffective opportunity and account management practices
  • Lack of sales funnel management and a cadence of accountability

  • High turnover caused by weak culture, compensation, or talent strategy

MARKETING

Turn Noise Into Results

Most marketing departments don’t lack activity, they just lack impact. We help companies build marketing strategies that drive growth, build market-leading brands, and deliver clarity to pricing, positioning, and promotion. Whether you’re scaling or repositioning, we turn marketing into a competitive advantage.

We Fix:

  • Absence of a unified go-to-market plan with strategic and tactical alignment
  • Weak or unmemorable brand positioning and digital presence
  • Unfocused product or service portfolios that confuse buyers
  • Inconsistent or poorly managed pricing systems and strategy
  • Weak or poorly defined value proposition

  • Corporate cultures that lack alignment or motivating purpose and values

PRIVATE EQUITY

Scale Smarter to Achieve Aggressive Objectives

Private Equity backed companies often struggle to scale due to missing infrastructure, fragmented sales processes, or ineffective marketing. We help portfolio companies unlock value faster by transforming the commercial engine, providing leadership when needed, and implementing best practices.

We Fix:

  • Lack of growth strategy tied to value creation and exit strategy

  • Sales and marketing under-performance at portfolio companies

  • Lack of commercial best practices across holdings

  • Gaps in leadership with fractional or interim executives
  • Integration issues during mergers and acquisitions
  • Portfolio companies that are not prepared for sale or acquisition

Value Proposition Transformation Plan March 12, 2026 READ MORE Our client, Ranger Energy Services, is a leading provider of mobile rigs to perform maintenance and workover services, completion drillout services, and abandonment services of oil and gas wells across many United States land markets. At the time of this project, they had recently merged several privately held companies into one, and they had recently made an initial public offering of stock. The company was poised for the next phase of growth and company executives wanted to implement a Go-To-Market Playbook that called for a shift in target customers to focus on major operators. This GTM Playbook required an enhanced value proposition that aligned with the company’s new target customers. Sales Transformation Plan March 12, 2026 READ MORE Our client provided drilling, completion and wellbore abandonment services for oil and gas wells across many United States markets. At the time of this project, they had merged several privately held companies into one privately held company, they had recently emerged from chapter 11 bankruptcy, and the company was poised for the next phase of growth. Further, company executives wanted to aggressively grow revenue and prepare the company for sale. Therefore, they needed to transform and professionalize the sales and marketing function to perform at a higher level. Strategic Account Growth: 5 Essential Phases for Success October 30, 2025 READ MORE Our client, Express Energy Services (now Butch’s Inc.), provided drilling, completion and abandonment services across many United States markets. At the time of this project, they had strengthened their operational performance, their safety performance, and their portfolio of services. The company was poised for the next phase of growth and company executives wanted to transform and professionalize the sales and marketing function, achieve aggressive growth objectives, and prepare the company for sale. This project involved developing an overarching sales transformation plan, segmenting their customer base, restructuring and creating an account management team, and implementing best practices for strategic account growth. LATEST CASE STUDIES

Tiger Thoughts

Explore Our Blog To Understand Our Sales and Marketing Consulting Perspective and Process

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